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Royal Caribbean Group has announced the shock departure of Barbara Muckermann from the group after 14 years with Silversea, the past 14 months as the ultra-luxury cruise line’s President. Muckermann’s departure to “pursue other opportunities” is effective immediately.
Effective today, Bert Hernandez has filled Muckermann’s position as Silversea’s new President.
Jason Liberty, President and CEO, Royal Caribbean Group said: “I have had the pleasure of working with Barbara since 2018 when Silversea joined Royal Caribbean Group, first in her role as chief marketing and commercial officer and later as brand president.
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“Barbara has helped position Silversea as the world’s top ultra-luxury and expedition cruise line, and the brand further solidified its leadership with the official inauguration of Silver Nova earlier this year, a ship hailed as ushering in a new era of luxury at sea.”
“I would also like to congratulate Bert on his appointment as the next brand president of Silversea,” Liberty added. “With deep industry knowledge, experience in markets around the world, and past leadership of a luxury cruise line, I know Bert is well-positioned to chart a smart course for Silversea’s continued growth and success.
“At Royal Caribbean Group, we are committed to delivering the very best experiences in the ultra-luxury and expedition space, and I am confident in Bert’s ability to find opportunities to take the brand to the next level,” Liberty said.
Just last week, Silversea celebrated its 30th anniversary, with Muckermann too celebrating the milestone on social media.
Hernandez has been with Royal Caribbean Group for the past 20 years. During that term he was worked as Chief Operating Officer at Azamara Cruises for a two-year period, and was Vice President of Revenue Management at Celebrity Cruises for a two-year stint. Most recently, Hernandez was Senior Vice President, International for Royal Caribbean International.
Royal Caribbean Group said Hernandez brings to the role “tremendous commercial and operational experience”.
He also served as president of China operations for Royal Caribbean International, where he built the brand into China’s leading cruise line.
“Notably, he was chief operating officer for the Group’s former luxury cruise line, Azamara, delivering the line’s most profitable year while it was part of the Royal Caribbean family of brands,” the group highlighted.
On his appointment, Bert Hernandez said: “I have long admired the wonderful brand that Barbara and team have built over 30 years and respect how they have been driven to create the most unique and memorable experiences in travel.
“The opportunity to lead and grow such a beloved brand is a great honour, and I couldn’t be more excited to work with the experienced Silversea leadership team. The future of the brand has never been brighter as we continue the tradition of delivering best-in class experiences with the arrival of Silver Ray later this year,” Hernandez added.
The post Silversea names new President as Muckermann departs appeared first on LATTE Luxury News.
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