Shrinking the pint can reduce beer sales by almost 10%
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Reducing the serving size for beer, lager and cider reduces the volume of those drinks consumed in pubs, bars and restaurants, and could be a useful alcohol control measure, according to a new study. Researchers found that over a short intervention period, venues that removed the pint and offered two third pints instead, sold 10% less beer by volume compared with when pints were available.
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