It’s time for the Barbie collabs to stop

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We’re calling for an immediate moratorium on all bright pink objects.

It has been 270 days since the Barbie movie debuted in theaters. Yet it seems like every other day, the film rears its head in another bizarre brand collaboration. It was cute, for a while. But Heinz recently announced an electric pink “Barbiecue” sauce that they will soon release in the U.K. Now that Barbie’s world has effectively infiltrated the condiment aisle, it’s time we put a stop to this marketing frenzy once and for all.

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