Estimated reading time: 1 minutes
Marketing KPI, SEO and ROI, can be described as the most important factors for a website’s popularity and profitability. In a Webmaster Hangout with John Mueller recently, Google emphasizes that clicks, conversions and time on page are good measures that users like your site, but they don’t influence your website’s SEO rankings one way or the other. Those conversions while not ranking factors in themselves are important indicators of your return on investment of your website.
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